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Print & Campaign / Social & Marketing

Campaign & Social Design

Promotional communication designed to capture attention, communicate information clearly and create a strong visual identity across events, campaigns and social media.

Campaign & Social Design

Overview

Category
Print & Campaign / Social & Marketing
Role
Graphic Designer
Focus
Art Direction · Visual Communication · Typography · Layout · Promotional Design · Social Media Design

Selected Campaign Work

01
Campaign & Social Design — Selected Campaign Work 1
Campaign & Social Design — Selected Campaign Work 2
Campaign & Social Design — Selected Campaign Work 3
Campaign & Social Design — Selected Campaign Work 4
Campaign & Social Design — Selected Campaign Work 5
Campaign & Social Design — Selected Campaign Work 6
Campaign & Social Design — Selected Campaign Work 7

Design Approach

02

Campaign and social designs require more than visual appeal. Each piece needs to communicate its message quickly while maintaining hierarchy, readability and a strong visual direction.

Visual Communication

03

The considerations that shape a promotional piece — a way of thinking rather than a fixed formula.

  1. 01

    Message

  2. 02

    Hierarchy

  3. 03

    Typography

  4. 04

    Imagery

  5. 05

    Composition

  6. 06

    Final Communication

Final Presentation

04
Campaign & Social Design — Final Presentation 1
Campaign & Social Design — Final Presentation 2
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